The global pandemic has negatively affected many industries, but they will all recover in time. One of those industries that will rise again is the real estate industry, which is expected to have its major comeback next year.

Next year, rental properties will become hubs for people who plan to travel and relax. Entrepreneurs will take advantage of that, and they may consider property management as the next gold rush. This can result in you having to face more rival property management companies.

You need to stand out to be competitive! Here are some things you can do to achieve that.

Establish A Strong And Active Online Presence

You’ll be dead last in the competition if potential clients can only find you in outdated directories. Do something about it by creating a website for your business! You can also take advantage of advertising by marketing your business on social media platforms. Actively marketing your company offline and online is the key to improve your reach and attract more potential customers.

Use Pictures, Not Just Text

Be sure that your website and social media accounts contain pictures of the properties. A great photo of a property can easily entice more buyers and renters than a property description containing a thousand words. Also, don’t forget to provide complete information for each property you post.

Invest In Property Management Software

Manage properties with the help of property management software. It’ll make your life easier. You can control almost every aspect of your business with this tool. With the help of this kind of software, you can also mitigate the need for an assistant or secretary if you’re still going solo.

Go The Extra Mile

Each client will have unique needs and it’s crucial to serve them with only your best. Go the extra mile, and they’ll likely stick with you until they’re satisfied with their real estate needs. They may even send business your way through referrals and recommendations.

Do Your Research

Learn and research all the selling points and features of your properties. Be aware of the neighborhood, entertainment spots, and other notable locations near them. Besides making it easier for you to upsell most of your properties, your clients will feel at peace when they know that they have someone who thoroughly understands what they’re talking about.

Always Be Available

No one likes property managers that go missing, especially during times of trouble. Tenants will want to have their issues dealt with as soon as possible, and you wouldn’t want them to spread the word that you’re unresponsive or unhelpful.

Set Realistic Prices

People will give your properties a pass if your prices are too high. Determine a reasonable price by speaking with a real estate agent. They’re often ready to provide you with accurate and reasonable estimated rental prices that can catch the eye of budget-conscious tenants.


Listen to your employees and clients. They usually can give you good suggestions to mitigate occurring and potential issues in your business and properties. You can’t improve your company if you don’t know what the problems are.

Build And Strengthen Trust

Trust is the fundamental building block of businesses and relationships. Any one of your clients or employees can become valuable assets, and you need their complete trust for them to stay with you.

Fill In The Gaps

There’s always space where you can thrive in any market. It’s all about learning what the market needs and fulfilling its demands. This will lead to drastic changes and adjustments but will be worth it in the long run.

Apply any of these tips to help with your property management business. Standing out is not easy, but you can become the best in your industry with enough diligence and dedication.

Looking For a Property Management Company?

Schwarz Properties specializes in commercial and residential property management in Virginia, South Carolina, and North Carolina. We lead the market for industrial and warehouse spaces for lease and our portfolio also includes retail space, restaurant space, residential, office space, and many more. Please contact Schwarz Properties at 336-895-1336 or visit our website.